The Meridian Foundation has given away nearly a million dollars to worthy charities in the last several years using money that used to go to a bank referral fee. Sharing The Credit is the campaign used to communicate the ability to move from funding banks, to funding causes that make our communities better places to live.
Sharing the Credit
Some designs come easy, but not most of the really good ones. I just don’t subscribe to the idea that the first idea is the best one. Usually the first idea is the easy idea. Or it’s the one that 40% of other designers would come up with. I have a tendency to sketch a ton with identity design. It’s interesting to see reactions when people actually take an accounting of the iterations it takes to get to a simple, subtle and elegant solution.
